I’m a strategic marketer with an analytical perspective and a proclivity for being just a little too literal. The world isn’t always black and white, and neither is marketing but I work to simplify the world of advertising for clients while focusing on real, measurable growth tactics. It’s hard to believe that growth is possible for your organization if you can’t understand the nuts and bolts of how to get there. I like developing metrics-focused marketing strategies with room to pivot, grow, and change.

In my opinion, the most important characteristic in any marketer is the ability to recognize when they are out of their depth. We can’t all be experts on everything but what we can do is be honest with ourselves, our clients, and our cohorts about what we don’t know. My promise to my colleagues and my clients alike is to never be afraid to admit to you if I’m not the expert in the room. But that doesn’t mean I don’t know one.

Developing advertising campaigns, their messaging, and the ideal dissemination strategies for each project is what really makes me tick. I enjoy the challenge of adapting to unpredictable situations and always learning something new.

In my spare time I am a creative writer, a world traveler, an amateur chef, and a proponent of the oxford comma (when I’m not using AP Style).